Department of Strategic Communication
About Department
The Department of Strategic Communication is an academic institution dedicated to educating students about the principles, strategies, and techniques of effective communication in various professional contexts. This department equips students with the skills needed to craft and convey messages that align with organizational goals, foster positive relationships, and influence target audiences.
Objectives
Message Development: The department aims to develop students’ ability to create clear, concise, and persuasive messages that effectively convey information and align with specific communication goals.
Audience Understanding: An objective is to educate students about the importance of audience analysis, enabling them to tailor their messages to resonate with different target demographics and stakeholders.
Strategic Planning: Students are taught how to formulate communication strategies that align with organizational objectives, considering the intended outcomes and key messages.
Integrated Communication: The department seeks to promote the integration of various communication channels, ensuring consistent messaging and a unified brand image across platforms.
Digital Literacy: Given the prominence of digital communication, an objective is to foster digital literacy among students, enabling them to effectively use digital tools and platforms for communication campaigns.
Media Relations Mastery: Students learn to navigate media interactions, from crafting press releases to handling interviews and managing media relationships to foster positive coverage.
Crisis Management: The department prepares students to manage communication during crises, teaching them how to respond transparently and effectively to maintain trust and reputation.
Visual Communication Skills: An important aspect is to develop students’ proficiency in using visual elements to enhance the impact of their communication, such as through graphic design and multimedia content.
Ethical Considerations: The department emphasizes ethical decision-making in communication, instilling a sense of responsibility, honesty, and transparency in messaging.
Stakeholder Engagement: Students are educated about engaging with various stakeholders, fostering positive relationships that contribute to long-term success.
Measurement and Evaluation: An objective is to teach students how to measure the effectiveness of communication efforts, using data and analytics to assess campaign impact.
Cultural Sensitivity: The department may promote an understanding of cultural diversity and cross-cultural communication, ensuring that messages are appropriate and resonant in various contexts.
Global Communication Perspective: In an interconnected world, an objective is to develop students’ ability to communicate effectively with international audiences and adapt messages for different cultures.
Professional Writing Skills: Students are guided in developing strong writing skills, enabling them to produce high-quality communication materials for different platforms.
Career Readiness: The department prepares students for careers in various strategic communication roles, providing practical skills and exposure to industry practices.
Adaptation to Trends: An objective is to equip students with the ability to adapt to changing communication trends, technologies, and emerging platforms.
Problem-Solving and Critical Thinking: Students are encouraged to think critically, analyze complex communication challenges, and develop effective solutions.
Leadership and Collaboration: The department aims to develop students’ leadership abilities and collaborative skills, preparing them to work effectively in communication teams.
Dr.
Dean
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Degree Programs
Semester 1 | |||
Code | Course Title | Credit Hours | Course Outline |
BSMC 1902 | اللغة العربية / Arabic language | 2 | Download |
BSMC 1903 | اللغة الإنجليزية / English language | 2 | Download |
BSMC 1904 | مدخل إلى الصحافة / Entrance to journalism | 2 | Download |
BSMC 1905 | مدخل إلى الإذاعة والتلفزيون / Introduction to radio and television | 3 | Download |
BSMC 1906 | مدخل إلى الاتصال الاستراتيجى / Introduction to strategic communication | 2 | Download |
BSMC 1907 | مدخل إلى الإعلام الرقمي / Introduction to digital media | 2 | Download |
BSMC 1908 | مقدمة في قواعد البيانات / Introduction to databases | 3 | Download |
BSMC 1909 | مدخل إلى علم الاتصال / Introduction to the science of communication | 2 | Download |
Total Credit Hours | 18 |
| |
Semester 2 | |||
Code | Course Title | Credit Hours | Course Outline |
BSMC 1910 | مدخل الترجمة الإعلامية / Media translation portal | 2 | Download |
BSMC 1911 | الرأي العام / Public opinion | 2 | Download |
BSMC 1912 | مدخل الإعلان / Advertising entrance | 2 | Download |
BSMC 1913 | الأخلاقيات والمواثيق الإعلامية / Ethics and media charters | 3 | Download |
BSMC 1914 | مبادئ العلوم السياسية / Principles of political science | 2 | Download |
BSMC 1915 | نظم ونظريات الاتصال / Systems and theories of communication | 2 | Download |
BSMC 1916 | مبادئ الاقتصاد / Principles of Economics | 3 | Download |
BSMC 1917 | فنون الكتابة الصحفية / Journalistic writing arts | 2 | Download |
| Total Credit Hours | 18 |
|
Semester 3 | |||
Code | Course Title | Credit Hours | Course Outline |
BSMC 1918 | علم النفس الاعلامي / Media Psychology | 2 | Download |
BSMC 1919 | التحرير الصحفي / Journalistic Editing | 2 | Download |
BSMC 1920 | الكتابة للإذاعة والتلفزيون / Writing for radio and television | 2 | Download |
BSMC 1921 | 2 مادة إعلامية بلغة أجنبية / Information material in a foreign language 2 | 2 | Download |
BSMC 1922 | التخطيط الإعلامي / Media planning | 3 | Download |
BSMC 1923 | إدارة المؤسسات الإعلامية / Management of media institutions | 2 | Download |
BSMC 1924 | مهارات التحليل الاحصائي / Statistical analysis skills | 2 | Download |
BSMC 2020 | علم الاتصال / Science of communication | 3 | Download |
| Total Credit Hours | 18 |
|
Semester 4 | |||
Code | Course Title | Credit Hours | Course Outline |
BSMC 1925 | مناهج البحث العلمى / Scientific research methods | 2 | Download |
BSMC 1926 | الإعلام الدولي / International media | 2 | Download |
BSMC 1927 | الجغرافية السياسية / Political geography | 2 | Download |
BSMC 1928 | مدخل إلى الإعلام الجديد / Introduction to new media | 2 | Download |
BSMC 1929 | الترجمة الإعلامية 2 / Media translation 2 | 2 | Download |
BSMC 1930 | الإعلام الإسلامى / Islamic Media | 3 | Download |
BSMC 1931 | مدخل إلى الإخراج الإعلامى / Introduction to media output | 2 | Download |
BSMC 1932 | مدخل إلى البرمجة الإعلامية / Introduction to media programming | 2 | Download |
BSMC 1933 | التشريعات الإعلامية / Information legislation | 2 | Download |
| Total Credit Hours | 18 |
|
Semester 5 | |||
Code | Course Title | Credit Hours | Course Outline |
BSST 1934 | اتجاهات حديثة في العلاقات العامة / Recent trends in public relations | 2 | Download |
BSST 1935 | تصميم وانتاج الإعلانات / Advertising design and production | 2 | Download |
BSST 1936 | الاتصال الاستراتيجى وإدارة الأزمات / Strategic communication and crisis management | 2 | Download |
BSST 1937 | مهارات إدارية في العلاقات العامة / Management skills in public relations | 3 | Download |
BSST 1938 | المراسم والبروتوكلات / Ceremonies and protocols | 2 | Download |
BSST 1939 | تنظيم المؤتمرات والاجتماعات / Organization of conferences and meetings | 2 | Download |
BSST 1940 | تخطيط الاتصال الاستراتيجى / Strategic communication planning | 2 | Download |
BSST 1941 | مادة إعلامية باللغة الاجنبية(3) / Information material in foreign language(3) | 2 | Download |
| Total Credit Hours | 18 |
|
Semester 6 | |||
Code | Course Title | Credit Hours | Course Outline |
BSST 1942 | الكتابة للعلاقات العامة / Writing for public relations | 2 | Download |
BSST 1943 | استراتيجيات الدعاية والإقناع / Advertising and persuasion strategies | 3 | Download |
BSST 1944 | مهارات اتصالية مع وسائل الإعلام / Communication skills with the media | 2 | Download |
Com 3204 | ترجمة إعلامية (3) / Informational translation (3) | 2 | Download |
BSST 1945 | الملكية الفكرية / Intellectual property | 3 | Download |
BSST 1946 | انتاج المواد الإعلامية / Production of information materials | 2 | Download |
BSST 1947 | الحملات الإعلامية والاعلانية / Media and advertising campaigns | 2 | Download |
BSST 1948 | إدارة الإعلان واقتصادياته / Advertising management and economics | 2 | Download |
| Total Credit Hours | 18 |
|
Semester 7 | |||
Code | Course Title | Credit Hours | Course Outline |
BSST 1949 | التسويق الالكتروني / E-Marketing | 3 | Download |
BSST 1950 | مادة إعلامية باللغة الاجنبية (4) / Information material in foreign language (4) | 2 | Download |
BSST 1951 | انتاج المواد المسموعة والمرئية / Production of audio and visual materials | 2 | Download |
BSST 1952 | التوثيق ونظم المعلومات / Documentation and Information Systems | 2 | Download |
BSST 1953 | الاتصال الاستراتيجي / Strategic communication | 3 | Download |
BSST 1954 | قضايا إعلامية معاصرة / Contemporary media issues | 2 | Download |
BSST 1955 | الإدارة الحديثة فى الاعلام / Modern management in the media | 2 | Download |
BSST 1956 | بحوث العلاقات العامة / Public Relations Research | 2 | Download |
| Total Credit Hours | 18 |
|
Semester 8 | |||
Code | Course Title | Credit Hours | Course Outline |
BSST 1957 | ترجمة إعلامية (4) / Informational translation (4) | 2 | Download |
BSST 1958 | نظريات الإعلام وتطبيقاتها / Media theories and their applications | 3 | Download |
BSST 1959 | العلاقات العامة الداخلية والدولية / Internal and international public relations | 3 | Download |
BSST 1960 | مناهج البحث الإعلامي / Media research approaches | 3 | Download |
BSST 1961 | وسائل و تطبيقات التواصل الإلكترونى / Means and applications of electronic communication | 2 | Download |
BSST 1962 | تصميم وانتاج الإعلان / Advertising design and production | 2 | Download |
BSST 1963 | مشروع التخرج / Graduation project | 3 | Download |
| Total Credit Hours | 18 | Download |
Semester 1 | |||
Code | Course Title | Credit Hours | Course Outline |
MSST 2031 | نظريات الاتصال الجماهيري / Theories of mass communication | 2 | Download |
MSST 2032 | التخطيط والاتجاهات الحديثة فى العلاقات العامة / Planning and modern trends in public relations | 3 | Download |
MSST 2033 | علم الاتصال الاستراتيجي / The science of strategic communication | 2 | Download |
MSST 2034 | استراتيجيات الدعايه والاقناع / Advertising and persuasion strategies | 2 | Download |
MSST 2035 | الاتصال الاستراتيجي واداره الازمات / Strategic communication and crisis management | 3 | Download |
| Total Credit Hours | 12 |
|
Semester 2 | |||
Code | Course Title | Credit Hours | Course Outline |
MSST 2036 | وسائل وتطبيقات التواصل الالكتروني / Means and applications of electronic communication | 2 | Download |
MSST 2037 | المراسم والبروتوكولات / Ceremonies and protocols | 3 | Download |
MSST 2038 | مناهج البحث الإعلامي / Media research approaches | 3 | Download |
MSST 2039 | تنظيم المؤتمرات والاجتماعات / Organization of conferences and meetings | 2 | Download |
MSST 2040 | مهارات اداريه في العلاقات العامه / Management skills in public relations | 2 | Download |
| Total Credit Hours | 12 |
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